Analysis of Factors Influencing Farmers’ Behavior in Green Agriculture Production: Evidence from Khanh Hoa Province, Vietnam

Tran Hoai Nam; Ngo Minh Hien; Do Minh Hoang

Tran Hoai Nam Faculty of Economics, Nong Lam University, Vietnam
Ngo Minh Hien Faculty of Business Management, Ho Chi Minh University of Banking, Vietnam
Do Minh Hoang Faculty of Economics, Nong Lam University, Vietnam

Keywords: farmer, ordered logit regression, green agriculture production, Khanh Hoa Province

Abstract

This study examines the factors influencing farmers’ behavior toward green agricultural production in Khanh Hoa Province, Vietnam. Based on data collected from face-to-face interviews with 510 farmers, an ordered logit regression model was employed to identify the key determinants of green production behavior. The results reveal that education level, farm size, agricultural income, awareness of green agriculture, production linkages, and access to agricultural extension programs have significant positive effects on farmers’ engagement in green practices. In contrast, the agricultural labor size and gender exhibit negative influences on such behavior. The model explains 45.9% of the variance in farmers’ green production behavior. These findings offer valuable insights for governments and policymakers in formulating effective strategies to promote farmers’ participation in environmentally sustainable agricultural practices.

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